About Laurie Scheer



Laurie Scheer

Photo by Laura Kahl

I have worked in the trenches of Hollywood as an assistant, d-girl (development executive), and producer for ABC Entertainment, Viacom, Showtime, and AMC Cablevision.

I climbed the ladder of media success and launched a new network, serving as Vice President of Programming for Romance Classics, which later became WE: Women’s Entertainment. I have also been involved with producing series for the web, films for video games, and other digital-based pieces of content.

My academic interests lead me to being an instructor at numerous universities across the U.S. from Yale to Northwestern to American and Howard Universities in D.C.

My work as a professional speaker includes keynote speaking, presenting workshops, contributing to panels and moderating panels at annual conventions such as NAB, NATPE, RealScreen, WIFV-SCRIPT DC, FTX WEST, and the Willamette Writers Conference.

I am proud to say that I have groups of very successful ex-students who are now professionals within the Entertainment Industry.

Currently, I am a Faculty Associate with UW-Madison’s Division of Continuing Studies, where I am the Director of UW-Madison’s annual Writers’ Institute, the founding editor of the regional publication THE MIDWEST REVIEW, and a writing mentor to hundreds of students in-person and online. My specialty is Creative Nonfiction writing.

Currently, my interest is in exploring ways to preserve good storytelling within the digital marketplace. My book The Writer’s Advantage: A Toolkit for Mastering Your Genre is available on Amazon.